Your customer capital therefore deserves the greatest focus and attention. You must be able of understanding the needs and expectations of each in order to match them precisely. Mapping and permanent analysis of customer journeys allow the identification of customer segments with attrition risks and thus allow the implementation of actions to eliminate those risks.

You are a member of the Marketing Team and you wish to:

  • Map and analyse customer journeys
  • Understand customer behaviour and their evolution
  • Obtain, satisfy and gain customer loyalty

The Smart Monitoring Engine is the solution you need…

Your assets

Your Knowledge base

  • Channels and touchpoints in which business processes are initiated
  • Customer Segments

Your data sets

All data linked to client segments, pattern of use, and their behaviour

Our novel features

Auto-discovery

  • Continuous characterisation and update of customer journeys
  • Evolution of behaviour and usage

Measurements and alerts

  • Multidimensional analysis of customer journeys (types, satisfaction level, etc…
  • Alerts based on detection of atypical and/or symptomatic customer journey

Impact Analysis

  • Pinpoint impact on revenue and customer relationship

Root Cause Analysis

  • Spot customer requests and customer behaviour that show disappointing customer journeys.

Concrete benefits

  • Seamless and exemplary customer experience on all channels

  • Excellent knowledge of customer behaviour

  • Decrease of attrition rate

Contact Us

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