Your customer capital therefore deserves the greatest focus and attention. You must be able of understanding the needs and expectations of each in order to match them precisely. Mapping and permanent analysis of customer journeys allow the identification of customer segments with attrition risks and thus allow the implementation of actions to eliminate those risks.
You are a member of the Marketing Team and you wish to:
The Smart Monitoring Engine is the solution you need…
All data linked to client segments, pattern of use, and their behaviour